Wilderness Camp Branding
Back in 2019, I was given the opportunity to plan and direct a three-day summer day camp at West Acres Baptist Church, which we simply called "Camp West Acres." Additionally, I was also charged with the creation and implementation of the branding and communication for Camp West Acres. I have always loved the idea of wilderness-style summer camps, therefore, my goal was to create a feeling of actually being at a sleep-away summer camp with fun mascots and nature, outdoor theming.